Lizard Beats:

Lizard Beats is a conceptual festival identity developed around the intersection of music, meditation, and self-discovery. The project spans logo design, a custom typeface, and a modular visual system applied across posters, murals, and merchandise.

Inspired by the adaptability and resilience of lizards, the identity is built through evolving textures derived from reptile skin patterns and a flexible typographic system. The logo merges the letter “L” with the form of a lizard, subtly referencing the Amazigh symbol of freedom, reinforcing the idea of autonomy and self-determination.

The visual system extends across both physical and digital environments, maintaining coherence while allowing variation. Each output becomes part of a broader ecosystem, positioning the festival as a space where intuition, collective energy, and personal awareness converge through sound, movement, and shared experience.

Keywords:

Brand Identity, Modular Identity, Festival Branding, Visual Systems, Type Design

Year:

2023

Lizard Beats:

Lizard Beats is a conceptual festival identity developed around the intersection of music, meditation, and self-discovery. The project spans logo design, a custom typeface, and a modular visual system applied across posters, murals, and merchandise.

Inspired by the adaptability and resilience of lizards, the identity is built through evolving textures derived from reptile skin patterns and a flexible typographic system. The logo merges the letter “L” with the form of a lizard, subtly referencing the Amazigh symbol of freedom, reinforcing the idea of autonomy and self-determination.

The visual system extends across both physical and digital environments, maintaining coherence while allowing variation. Each output becomes part of a broader ecosystem, positioning the festival as a space where intuition, collective energy, and personal awareness converge through sound, movement, and shared experience.

Keywords:

Brand Identity, Modular Identity, Festival Branding, Visual Systems, Type Design

Year:

2023

Look Beyond:

Look Beyond is a book exploring unity through the creation of 195 AI-generated flags, each derived from the fusion of the 195 officially recognized national flags. Each page is divided into three sections, allowing readers to combine flag segments and compose their own unique designs. This modular approach celebrates individuality within collective identity, emphasizing that being equal does not mean being identical.

The project also includes a single, large flag that fuses all 195 generated flags into one abstract composition, printed via heat press (75x135cm). The book’s cover features a laser-cut logo, revealing the flag beneath and connecting the object to its conceptual essence.

Keywords:

Editorial Design, Artificial Intelligence, Generative Design,  Archival Research, Type Design

Year:

2022

Look Beyond:

Look Beyond is a book exploring unity through the creation of 195 AI-generated flags, each derived from the fusion of the 195 officially recognized national flags. Each page is divided into three sections, allowing readers to combine flag segments and compose their own unique designs. This modular approach celebrates individuality within collective identity, emphasizing that being equal does not mean being identical.

The project also includes a single, large flag that fuses all 195 generated flags into one abstract composition, printed via heat press (75x135cm). The book’s cover features a laser-cut logo, revealing the flag beneath and connecting the object to its conceptual essence.

Keywords:

Editorial Design, Artificial Intelligence, Generative Design,  Archival Research, Type Design

Year:

2022

Marco Polo:

Marco Polo is an oversized typographic poster reflecting the experience of travel. Inspired by The Travels of Marco Polo, it overlays opacity layers to reveal the phrase “The world is a book, and those who do not travel read only one page.” To read it fully, the viewer must physically move along its several-meter length, making the act of reading a journey in itself. The piece combines conceptual storytelling, typography, and scale to immerse the viewer in the exploration of movement, curiosity, and discovery.

Keywords:

Typographic Poster, Installation, Installation

Year:

2022

Marco Polo:

Marco Polo is an oversized typographic poster reflecting the experience of travel. Inspired by The Travels of Marco Polo, it overlays opacity layers to reveal the phrase “The world is a book, and those who do not travel read only one page.” To read it fully, the viewer must physically move along its several-meter length, making the act of reading a journey in itself. The piece combines conceptual storytelling, typography, and scale to immerse the viewer in the exploration of movement, curiosity, and discovery.

Keywords:

Typographic Poster, Installation, Installation

Year:

2022

Alla Fine Di Ogni Cosa:

Graphic design for the short filmAlla Fine Di Ogni Cosa. Developed the visual identity, including title sequences, subtitles, end credits, and overall layout for the video. The graphics guide the viewer through the narrative, enhancing the cinematic experience while respecting the original film content.

Keywords:

Graphic Design, Posters, Layout

Year:

2021

Alla Fine Di Ogni Cosa:

Graphic design for the short filmAlla Fine Di Ogni Cosa. Developed the visual identity, including title sequences, subtitles, end credits, and overall layout for the video. The graphics guide the viewer through the narrative, enhancing the cinematic experience while respecting the original film content.

Keywords:

Graphic Design, Posters, Layout

Year:

2021

Sauna Kid:

Identity for the emerging Lithuanian fashion brand Sauna Kid. The logo was designed with a custom font to reflect the brand’s urban, playful, and experimental character, adaptable to different applications from clothing labels to social media.

Keywords:

Brand Identity, Visual Identity, Graphic Design, Logo Design,Type Design

Year:

2020

Sauna Kid:

Identity for the emerging Lithuanian fashion brand Sauna Kid. The logo was designed with a custom font to reflect the brand’s urban, playful, and experimental character, adaptable to different applications from clothing labels to social media.

Keywords:

Brand Identity, Visual Identity, Graphic Design, Logo Design,Type Design

Year:

2020

Various Music:

Artwork, graphic and type design for multiple music projects for  27 and Mothia. Each project integrates visual storytelling with the sonic identity of the music.

Keywords:

Graphic Design, Type Design

Year:

2020

Various Music:

Artwork, graphic and type design for multiple music projects for  27 and Mothia. Each project integrates visual storytelling with the sonic identity of the music.

Keywords:

Graphic Design, Type Design

Year:

2020

ac Monza:

This rebranding positions AC Monza as a distinctive emblem of its territory and its passionate fanbase. The logo was designed as a modular system: it exists in a traditional shield form to maintain its football heritage, but also as minimal variants, where elements like the Corona Ferrea can stand alone to communicate the club’s values beyond the sport. This flexibility allows the identity to adapt to multiple contexts, from football kits and stadium graphics to fashion, urban, and cultural applications.

The custom variable font allows the text to scale dynamically, echoing the chants and collective energy of supporters, placing the “voice” of the fans at the center of the visual language. Every element, static or in motion, resonates with Monza’s territory and community, making the identity bold, adaptive, and deeply rooted in local pride. This approach transforms the brand into a living, participatory system that can evolve and expand, reflecting both the dynamism of the city and the ambition of the club.

Keywords:

Modular Identity, Brand Identity, Visual Identity, Cultural Communication, Variable Typography, Website Design, Social Media

Year:

2023

La Selva Studio:

La Selva Studio is a music production studio conceived as a living network rather than a fixed creative space. The identity is built on a generative logic where dots function as minimal units of connection, sound and presence.

The logotype itself is composed of moving points that open, close and rearrange, suggesting rhythm, collaboration and constant transformation. The name is never entirely static. It appears, dissolves and reforms, reflecting the studio’s process of co-creation with artists and producers. Entering La Selva means entering a system in motion.

The dots extend beyond the typography. As independent elements, they inhabit the visual space, clustering and dispersing like sonic particles. They represent tracks, ideas, sessions and encounters that continuously generate new configurations. Motion is not decorative but structural, mirroring the layered and evolving nature of music production.

The brand architecture was designed to be adaptable rather than fixed. La Selva Studio can contract to La Selva or expand into La Selva Studio, La Selva Prod, La Selva Jam and other extensions. The identity behaves as an open framework, capable of hosting different formats, collaborations and realities without losing coherence.

La Selva is not a logo applied to a studio. It is a system that grows through sound, interaction and production.

Keywords:

Visual Identity, Generative Design, Kinetic Identity, Brand Architecture, Motion System

Year:

2023

La Selva Studio:

La Selva Studio is a music production studio conceived as a living network rather than a fixed creative space. The identity is built on a generative logic where dots function as minimal units of connection, sound and presence.

The logotype itself is composed of moving points that open, close and rearrange, suggesting rhythm, collaboration and constant transformation. The name is never entirely static. It appears, dissolves and reforms, reflecting the studio’s process of co-creation with artists and producers. Entering La Selva means entering a system in motion.

The dots extend beyond the typography. As independent elements, they inhabit the visual space, clustering and dispersing like sonic particles. They represent tracks, ideas, sessions and encounters that continuously generate new configurations. Motion is not decorative but structural, mirroring the layered and evolving nature of music production.

The brand architecture was designed to be adaptable rather than fixed. La Selva Studio can contract to La Selva or expand into La Selva Studio, La Selva Prod, La Selva Jam and other extensions. The identity behaves as an open framework, capable of hosting different formats, collaborations and realities without losing coherence.

La Selva is not a logo applied to a studio. It is a system that grows through sound, interaction and production.

Keywords:

Visual Identity, Generative Design, Kinetic Identity, Brand Architecture, Motion System

Year:

2023

Art Days 25:

Keywords:

Festival Branding, Kinetic Identity, Generative Design, Evolving Systems, Visual Strategy

Year:

2025

Art Days 24:

Art Days - Napoli Campaniais the first major distributed event dedicated to contemporary art in Campania, produced byAttiva Cultural Project. The 2024 edition marked a radical shift in the way the festival is presented, introducing a kinetic and generative identity designed to stand out within the complex visual environment of Naples.

Keywords:

Festival Branding, Kinetic Identity, Generative Design, Evolving Systems, Visual Strategy

Year:

2024

Release:

"Release" is a personal artwork, inspired by the release of a new song. It reflects my journey towards personal liberation, allowing myself to move, act, and flow freely. I am not afraid of judgment or seeking acceptance, but rather proud of who I am, showcasing myself to the extreme. Like an artist who is loved for their strengths and weaknesses, "Release" pushes boundaries, offering an intimate glimpse into my profound self-expression.

Credits:

Video: Ludovic Sirovich
Editing: Edoardo Ronco
Composed: Alberto Canova
Produced: Gabriele Tagliabue

Keywords:

Sound Design, Photography, Video,  Personal Project, Visual Systems, Creative Direction

Year:

2023

Release:

"Release" is a personal artwork, inspired by the release of a new song. It reflects my journey towards personal liberation, allowing myself to move, act, and flow freely. I am not afraid of judgment or seeking acceptance, but rather proud of who I am, showcasing myself to the extreme. Like an artist who is loved for their strengths and weaknesses, "Release" pushes boundaries, offering an intimate glimpse into my profound self-expression.

Credits:

Video: Ludovic Sirovich
Editing: Edoardo Ronco
Composed: Alberto Canova
Produced: Gabriele Tagliabue

Keywords:

Sound Design, Photography, Video,  Personal Project, Visual Systems, Creative Direction

Year:

2023

Venti Eddie:

Since 2020, I have collaborated with rapper and singer Venti Eddie to create visual communication for his music projects. This includes single covers, custom typographic treatments for each title, and promotional materials for social media. The visual identity evolves with each release while maintaining a recognisable style across his discography, enhancing the artist’s narrative and brand presence.

Keywords:

Music Branding, Type Design, Visual Systems, Social Media, Covers

Year:

20**

Venti Eddie:

Since 2020, I have collaborated with rapper and singer Venti Eddie to create visual communication for his music projects. This includes single covers, custom typographic treatments for each title, and promotional materials for social media. The visual identity evolves with each release while maintaining a recognisable style across his discography, enhancing the artist’s narrative and brand presence.

Keywords:

Music Branding, Type Design, Visual Systems, Social Media, Covers

Year:

20**

Unseen World:

Unseen World is a speculative master project that translates the photographic practice of Benedict Redgrove into a generative exhibition identity. Inspired by the artist’s focus on revealing hidden structures and unseen worlds, the project develops a visual system that mirrors this investigative approach.
The identity operates through modular and kinetic compositions derived from the photographic archive, transforming images into dynamic, algorithmic structures. Graphic outcomes extend across spatial applications, motion and visual assets, constructing a coherent exhibition language rather than a static display.
The result is an identity that does not simply frame the work, but reflects its methodology, making process, precision and repetition visible through design.

Keywords:

Exhibition Identity, Generative Systems, Visual Identity, Speculative Design

Year:

2023

Unseen World:

Unseen World is a speculative master project that translates the photographic practice of Benedict Redgrove into a generative exhibition identity. Inspired by the artist’s focus on revealing hidden structures and unseen worlds, the project develops a visual system that mirrors this investigative approach.
The identity operates through modular and kinetic compositions derived from the photographic archive, transforming images into dynamic, algorithmic structures. Graphic outcomes extend across spatial applications, motion and visual assets, constructing a coherent exhibition language rather than a static display.
The result is an identity that does not simply frame the work, but reflects its methodology, making process, precision and repetition visible through design.

Keywords:

Exhibition Identity, Generative Systems, Visual Identity, Speculative Design

Year:

2023

Look Around:

Look Around is a typographic research project exploring cultural exchange through travel and observation. The work investigates how cities communicate visually by merging iconic typefaces found in everyday urban contexts, transforming familiar signs into new hybrid systems.

Two city-specific typefaces were developed.
Milano combines Helvetica, taken from the subway system, with Bembo, drawn from historical street signage.
Bristol merges Arista Pro, used in the Metrobus network, with Albertus MT from local street signs.

These two hybrids were then merged into a third typeface, Mistrol, a synthesis that blurs geographic boundaries and turns typography into a shared cultural artifact. The project treats type design as a form of visual translation, where movement, displacement and overlap generate new identities.

The research extended into a series of screen-printed T-shirts, conceived as city merchandise rather than fashion items. Typography becomes wearable, reinforcing the idea of type as a cultural souvenir. The physical production and packaging complete the project, framing the fonts as objects that can be experienced, collected and carried.

Keywords:

Type Design, Hybrid Typefaces, Cultural Exchange, Typography, Screen Printing, Packaging

Year:

2022

Witch Hunt:

Witch Hunt is a conceptual editorial project reflecting on the figure of the witch as a symbol of female emancipation and historical oppression. The magazine investigates how independent, educated or non-conforming women have been silenced, marginalised or persecuted throughout history.

The project reframes the witch not as a mythical figure, but as a social construct used to suppress those who challenged dominant norms. Through editorial design, illustration and typography, the publication positions design as a political and narrative tool.

Six young artists and designers were invited to reinterpret key female figures through personal visual responses, transforming historical memory into contemporary imagery. Black is used as a conceptual and graphic device, referencing erasure, mourning and systemic violence, while also acting as a space of resistance.

Contributors:

Larisya Blokland,
Viola Bonacera,
Hudson Junior,
Giulia Monti,
Alma Radaelli,
Edoardo Ronco


Figures Featured:

Hypatia of Alexandria,
Triora Witch Trials,
Salem Witch Trials,
Olympe de Gouges,
Mary Wollstonecraft,
Emmeline Pankhurst,
Rosa Parks,
Franca Rame,
Franca Viola

Typefaces:

Leonhard Laupichler,
Charlotte Rohde

Keywords:

Editorial Design, Visual Identity, Cultural Project, Feminism

Year:

2022

Bebe Vio:

This editorial project celebrates Italian Paralympic athlete Bebe Vio through a bold and energetic visual language. Bright colours, expressive typography and dynamic compositions translate her determination, vitality and competitive spirit into graphic form.

The design system emphasises repetition and rhythm, reinforcing themes of strength and excellence. The cover, built around the phrase “Bebe Vio Ita Is Gold”, visually echoes the letter B to amplify the idea of victory and momentum.

The magazine adopts a celebratory rather than documentary tone, using editorial design to convey personality and presence.

Keywords:

Editorial Design, Sports Culture

Year:

2021

Bebe Vio:

This editorial project celebrates Italian Paralympic athlete Bebe Vio through a bold and energetic visual language. Bright colours, expressive typography and dynamic compositions translate her determination, vitality and competitive spirit into graphic form.

The design system emphasises repetition and rhythm, reinforcing themes of strength and excellence. The cover, built around the phrase “Bebe Vio Ita Is Gold”, visually echoes the letter B to amplify the idea of victory and momentum.

The magazine adopts a celebratory rather than documentary tone, using editorial design to convey personality and presence.

Keywords:

Editorial Design, Sports Culture

Year:

2021

RM + LR:

RM + LR is a dual editorial project composed of two complementary magazines that narrate the shared life of my grandparents across six decades. Conceived as intimate archival objects, the publications collect photographs, visual research and editorial sequencing to translate memory into form.

The two volumes follow the same structural system while maintaining distinct identities. Two custom monograms, RM and LR, were designed to interlock within a shared logic while preserving different formal qualities, reflecting two personalities bound by a lifelong relationship.

Rather than offering a linear biography, the project uses images and editorial rhythm to suggest the emotional density of a life lived together, allowing fragments, repetitions and visual continuity to construct meaning.

Keywords:

Editorial Design, Archival Research, Visual Identity, Type Design

Year:

2021

RM + LR:

RM + LR is a dual editorial project composed of two complementary magazines that narrate the shared life of my grandparents across six decades. Conceived as intimate archival objects, the publications collect photographs, visual research and editorial sequencing to translate memory into form.

The two volumes follow the same structural system while maintaining distinct identities. Two custom monograms, RM and LR, were designed to interlock within a shared logic while preserving different formal qualities, reflecting two personalities bound by a lifelong relationship.

Rather than offering a linear biography, the project uses images and editorial rhythm to suggest the emotional density of a life lived together, allowing fragments, repetitions and visual continuity to construct meaning.

Keywords:

Editorial Design, Archival Research, Visual Identity, Type Design

Year:

2021

Ball:

Ball is an experimental editorial project that explores the ball as a universal object, detached from specific sports or disciplines. The publication reflects on the ball as a cultural constant, an object connected to play, memory, ritual and everyday life across different contexts.

Seven young artists and designers were invited to interpret the concept through personal perspectives, expanding its symbolic and emotional meanings. The editorial takes the form of an interactive object: packaged in a box and accompanied by a physical ball, the magazine becomes a playable space where reading turns into action.

The project blurs the boundaries between editorial design, object and artwork, positioning the magazine as an experiential platform rather than a static container.

Contributors:

Alberto Canova,
Anna Carubelli,
Clelia Perego,
Edoardo Ronco,
Emidio Battipaglia,
Hudson Junior,
Roberto Artifoni

Keywords:

Editorial Design, Interactive Editorial, Visual Identity, Cultural Project

Year:

2021

Art Generate Art:

In recent years, the advancement of new technologies has opened new possibilities in all fields including visual design and communication. The effective and appropriate integration of these new technologies into the creative process raises crucial questions including the fear that it will take over designers’ roles.
This thesis project aims to explore the potential and usefulness of innovative systems in creating a brand identity, employing the latest technologies and methodologies available, and imagine which will be the designer’s role in the branding process.
After having analysed what generative design systems and artificial intelligence are and showed their potential, I have used them to create the brand identity of Art Days, a contemporary art festival located in Naples and Campania. The basic idea was that Art Days, being an annual art festival, required an adaptable and dynamic brand identity to reflect its evolving nature. To meet this challenge, I decided to implement a generative design system concept, combined with artificial intelligence.

Keywords:

Branding, Generative Design, Graphic Desing, Type design

Year:

2023